According to the inherent color of commodities or the attributes of commodities, using visual color is an important means of color box packaging printing design. The paper box is an important part of commodity, it is not only the indispensable outer clothing of commodity, plays the role of protecting commodity, facilitating transportation, sale and consumer purchase, but also is the image miniature of commodity manufacturing enterprise. Color as an important element in the design of commodity packaging, not only plays a role in beautifying the packaging of goods, but also plays a role in the process of commodity marketing can not be ignored. This point, is being more and more enterprises and commodity packaging box design. In food packaging, the use of bright colors such as pink, orange, orange and red can emphasize the flavor of food, sweet smell, taste and taste. Chocolate, cereal and other foods, more gold, red, coffee and other warm colors, giving a fresh and delicious, nutritious feeling. Green tea packaging, giving a fresh, healthy feeling. Cold drink food packaging, with a cool feeling, ice and snow feeling of blue, White, can highlight the food freezing and hygiene. Tobacco, alcohol and food are often used in elegant and simple colors, giving people a physiological sense of taste, mellow, in psychological show that it has a long history of brand-name feeling. Clothing shoes and hats to dark green, dark blue, brown or gray as much to highlight the beauty of sedate elegance. It is the color of the carton packaging of these commodities in line with the physiological and psychological characteristics of consumers, so that consumers quickly make a decision to buy this commodity in the same category of goods, so as to speed up the sale of enterprise commodities.