Handbag design generally requires simple and generous, handbag design, handbag printing process in front of the company's Logo and company name, or together with the company's business philosophy, should not be too complex design, can deepen the consumer impression of the company or product, get good publicity, handbag printing to expand sales, establish a brand, stimulate the purchase to enhance competitiveness has a great role. As the premise of handbag design and printing strategy, the establishment of corporate image plays an important role that can not be ignored. As the basis of design, the grasp of form psychology is very important. From the view of visual psychology, people reject the monotonous form and pursue the variety.