1 Great Product Image. More and more companies regard packaging as a silent salesman, this demand packaging can not only attract customers, but also make customers from the packaging to understand the relevant information about the product, this first two ways: first, the use of vivid color photos to truly reproduce the product image, so that the way and content table as detailed as a detailed, so that customers can see the packaging image can know the product itself. This is more popular in food packaging, such as chocolate, ice cream, sugar, etc. . Lifelike color photos will be color, aroma, taste, type performance is mouthwatering; second, the use of transparent or translucent packaging directly show the image of the product, which is very popular in beverages, textiles and other packaging.
2 text wrapped images are very popular. The packaging is the carrier of the sign, and the character appellation is often the sign of the brand, so it is not surprising that the packaging image composed of the acting characters is more and more favored by the manufacturers, mainly because the character image is concise and lively, generally evolved from the brand appellation, and more conducive to the excellent brand image.
3 packaging image simplification. An American Research Organization has studied packaging images for nearly a hundred years, and found a surprising trend: almost any image planning. Have a tendency to change from clutter to simplicity. We look around the world famous brand, their packaging images are very simple, even to the point of no image.